LA Times Wine Club

Los Angeles Times and Firstleaf partnered to create the LA Times Wine Club.

Prospective members take a short questionnaire to determine what wines they would enjoy most for their first introductory order. The algorithm searches Firstleaf’s inventory and matches wines that resonate best with the customer’s unique tasting profile.
The ads I created accentuate that uniqueness with a focus on the free and liberal lifestyle
LA is known for.