Universal Studios Gold Pass Club

Universal Studios Gold Pass Club was created to increase the frequency of customers visits by offering deep discounts on all the theme parks admissions and their onsite accommodations. The membership package was marketed at dedicated theme park booths where sales reps could meet face to face with potential park customers and personally explain the benefits and cost savings the club had to offer.

• Universal Studios Gold Pass Club membership welcome package

• Online signup through collected email addresses of theme park patrons

• Yearly fulfillment package